07 — The maître d'

Request the table

Not a contact form. A reservation. Tell us what you are here for and the fire will find a date.

An intimate long table set for a BRASA dinner — the fire visible in the background
What brings you

Your intention

Select what you are here for. The form adjusts. Each intent routes to the right part of the kitchen.

A refundable deposit secures the seat. We route you to calendar & payment after we confirm the fire.

The request is in.

You'll hear from the kitchen within two days. If the fire has a date, we'll send the deposit link to hold your seat.

06 — The Build

A site that books the table

CRUDO is built like a menu shoot, not a web page — a digital venue that turns desire into a deposit-backed seat.

One-time

Flagship Build

$6,500 USD · once

The cinematic digital venue, shipped end to end.

  • Full-bleed dish films & cinematic hero
  • Residency chapters & press room
  • The wired "Request the Table" funnel
  • Bilingual ES / EN, fully responsive
Start the build
Most chefs choose this

Monthly care

Mise en Place

$650 USD / mo

The site stays as alive as the kitchen.

  • Seasonal menu & chapter swaps
  • A fresh pop-up landing page per event
  • Press-kit hosting kept current
  • Booking funnel maintained & watched
Keep it lit

Upsell · hosted

Chef OS

$1,100 USD / mo

The booking engine behind the funnel.

  • Refundable deposits on private dinners
  • Brand-collab inquiries qualified into a CRM
  • Calendar sync & seat inventory
  • Or a flat fee per pop-up microsite
Add Chef OS

The booking flow is always free to the diner. Monetization is Juan Pablo's deposit-backed tables — and the site that earns its keep by filling them.

Before you ask

Questions

The things diners, editors, and partners ask before the first course.

Where do the dinners happen?

Wherever the fire is allowed to breathe. Each chapter is staged in a different room — a rooftop, a finca, a coast. The location is released with the chapter and shared in full once your seat is held.

How do I secure a seat?

Request the table above. We confirm the fire has a date, then send a calendar invitation and a refundable deposit link. The seat is yours once the deposit clears — the table only burns when it's full.

Is the deposit refundable?

Yes — fully refundable up to seven days before the dinner, and applied to your final bill if you come. It exists to hold the table, not to gate it.

Can you cook a private table for us?

Often. Private dinners and residencies run alongside the public chapters. Choose "Private Dinner" in the request and tell us the room and the occasion — we'll tell you if the fire can travel there.

How do brand collaborations work?

CRUDO partners with makers, not advertisers — mezcal, steel, clay, and the occasional residency host. Send the brief through "Brand Collab" and it routes straight into the inquiry queue for a real conversation.

Do you accommodate dietary needs?

The menu follows the fire and the season, but allergies and restrictions are handled with care when we have notice. Tell us when you request the table and we'll build your courses around them.